Unfortunately, the millennium brought our generation tragedy, lingering sadness and lots of uncertainty." According to Bennett, "Right now with money issues, we want something affordable, stylish and casual." Although he does ‘fess up’ that cargo pants and military–inspired clothing has been a long lasting style. "We zoom through trends so fast, the trends are out before they are in" he says.As for trends that just never end, college students still love jeans. "Designers are still looking to reinvent the jean," says Hall. Whether it’s Diesel, Lucky or Gap, no matter what decade we live in, we’re still on a hunt for the perfect fitting jeans. According to Hall, among college girls, he notices popularity today for a, ’cheap t–shirt with jeans that hug the hips.’ "Jeans are dressy now, and with a dressy appeal they show more skin" As for denim jackets, they never went away. Fur–lined trim, stone–washed or covered in pins, jean jackets were as popular ten years ago as they are today. Hall believes that men’s fashions have cleaned up over the past 15 years. Reality TV may have something to do with this. "Men are more body conscious now, they look for a more fitted and ‘neater’ look. In the 90’s it was baggy clothes and boxers hanging out." "We see buff regular guys on TV now and men think it’s okay to look better." We may not have eliminated the baggy look, but men are definitely dressing with a cleaner style. "Men are dressing up and the ladies are noticing!" says Hall. He also notices that men are starting to highlight their hair, something they wouldn’t have done ten years ago (perhaps!). Weather and location greatly influence college fashion. Jackets and boots set the style when you have cold weather year round. "The closer you are to a larger city, the greater access to media and designer influence,", says Hall. "In cities, styles may be bolder with influence of hard–core fashion. Students have an exposure to sophistication." Basically, Hall believes when it comes to fashion and style, "It’s cool to be cool. Everyone has their own personal rules of how they present themselves to the world."

1) Vintage Clothing– "Over the past 15 years of college fashion, vintage clothing has always played a role. It’s affordable and allows the student to show individuality.
2) Doc Martens– The boot of college campuses everywhere! These clunky books from the UK have been a staple for years. "Some appreciate the rebellion and punk attitude of the boot, while the average kid loves the comfort and durability," explains Bennett. Oh, how we loved our Doc’s!
3) Graphic Tees and Jeans… "the staples of every college kid over the past 15 years," says Bennett. Hall agrees that the jeans and T is college classic. "They are affordable and safe, at the same time, always appropriate. Graphic tees are a simple way to make a statement and express yourself or show individuality. These two items will always be in style for the college student… well into the future," believes Bennett.