1. Skip to navigation
  2. Skip to content
  3. Skip to sidebar
The National College Magazine
Current Issue
Select Previous Issues
Summer 2010
U Magazine
Spring 2010
U Magazine
Winter 2009
U Magazine
Fall 2009
U Magazine
Spring 2009
U Magazine
20th Anniversary Issue
U Magazine
Summer 2008
U Magazine
Spring 2008
U Magazine
Winter 2007
U Magazine
Fall 2007
U Magazine
Summer 2007
U Magazine
Spring 2007
U Magazine
Winter 2006
U Magazine
Fall 2006
U Magazine
Summer 2006
U Magazine
Spring 2006
U Magazine
Winter 2005
U Magazine
Fall 2005
U Magazine
Summer 2005
U Magazine
Spring 2005
U Magazine
Winter 2004
U Magazine
Fall 2004
U Magazine
Spring 2004
U Magazine
Winter 2003
Fall 2003
Spring 2003

U.Mag's Top 25 Articles
From wacky college stories to celebrity interviews, these are our favorite U. articles of all time.
Binge Drinking: A College National Pastime?
Body Image: Taken Too Seriously?
Crime on Campuses
Campus Clips
Admissions Without SAT
Is Your School Cool?
Master's Degree: Worth It?
Tech Talk
Student CEO's
Digital Plagiarism
Turn Off Your Cell Phone!
Online Exclusives
Backpack Europe
Find advice before you go.
1-800 Database
Full of dial-up help.
Arts & Entertainment
NC-17: It Ain't Right!
Dr. Drew On the Web
Dixie Chicks Set To Fly
Cooking w/ Chef Rossi
One Pot Suppers
Pasta Bada-Bing!
Cocktail Hour Munchies
Health & Nutrition
Brain Food for Finals
Abstinence on Campus
Suicide Gene?
U. Archives
Find a College or University
Get Help Writing Your Admissions Essay
Financial Aid
Find a Scholarship

View All Arts & Entertainment Articles

Print this article

Dixie Chicks site set to 'Fly'
By Sara Lyle

Dixie Chicks

- Neither Garth Brooks nor Chris Gaines to go on Web Despite extensively marketing his upcoming album and movie, country music čber-star Garth Brooks still lays low online.

- Dixie Chicks
- Lilith Fair
- Bill Young Productions

Most country music fans have heard the Dixie Chicks second album, "Fly," is landing in stores today. Some may know the bottle blondes are wrapping up their Lilith Fair tour, too.

But the launch of "The Official Dixie Chicks Website" will make today a true Triple Crowner for the trio.

"They figured since the album was going out on Aug. 31, and the tour was ending, why not start the Web site and make it a big day," says their publicist Maura Mooney.

www.dixiechicks.com is the latest venture for the threesome whose mystique mixes everything from banjos to boas. Their debut album, "Wide Open Spaces," has sold six million copies so far and was named one of Rolling Stone magazine's essential records of 1998.

"The girls plan to take some time off (after the tour), and the Web site will be a way for them to stay connected to their fans," Mooney says.

The Chicks hit a nerve last year with many unlikely fans as their raucous brand of twang took more than Nashville's Music Row by storm.

They became the first country group to travel with Sarah McLachlan's all-girls tour and the only artists in the Country Music Award's history to be nominated "Entertainers of the Year" off a first album.

Recently, America Online even featured a chat about whether the Chicks were country or rock musicians.

"As far as marketing goes, they are a country band, and they are going to stay true to their country roots," their publicist affirms.

The Chicks' new Web site not only will link them to their fan base, it may even connect them to chats like AOL's, says site designer Sid Farbstein.

"I can't speak for them, but it could be feasible that one of the girls might pop into a chat room," Farbstein says. "I'm not saying it will happen, but it could."

Farbstein, who is director of new media at Bill Young Productions, also created George Strait's page, which is "one of the busiest sites in country music," he says.

The Web-savvy director first became acquainted with the Chicks while capturing online footage of Strait's cross-country concert. For eight weeks, the trio opened for the show.

The Chicks were impressed with Bill Young's 15-year background in music marketing, Farbstein says, and he was taken with their energy and personality.

"We're trying to capture that essence in a digital form on the Internet," he explains.

To accomplish the task, Farbstein's team collaborated with the band and then spent about 90 days building the site. The finished product will feature not just chats and regular Chicks updates, but samples of songs from "Fly" and ways for fans to vote for favorite tunes, too.

"I'm sure we'll be working up until the last minute," Farbstein says. "It's going to be a lot of fun -- just like the girls."


View All Arts & Entertainment Articles

Print this article