But the launch of "The Official Dixie Chicks Website" will
make today a true Triple Crowner for the trio.
"They figured since the album was going out on Aug. 31, and
the tour was ending, why not start the Web site and make it
a big day," says their publicist Maura Mooney.
is the latest venture for the threesome whose mystique mixes
everything from banjos to boas. Their debut album, "Wide Open
Spaces," has sold six million copies so far and was named
one of Rolling Stone magazine's essential records of 1998.
"The girls plan to take some time off (after the tour), and
the Web site will be a way for them to stay connected to their
fans," Mooney says.
The Chicks hit a nerve last year with many unlikely fans
as their raucous brand of twang took more than Nashville's
Music Row by storm.
They became the first country group to travel with Sarah
McLachlan's all-girls tour and the only artists in the Country
Music Award's history to be nominated "Entertainers of the
Year" off a first album.
Recently, America Online even featured a chat about whether
the Chicks were country or rock musicians.
"As far as marketing goes, they are a country band, and they
are going to stay true to their country roots," their publicist
The Chicks' new Web site not only will link them to their
fan base, it may even connect them to chats like AOL's, says
site designer Sid Farbstein.
"I can't speak for them, but it could be feasible that one
of the girls might pop into a chat room," Farbstein says.
"I'm not saying it will happen, but it could."
Farbstein, who is director of new media at Bill Young Productions,
also created George
Strait's page, which is "one of the busiest sites
in country music," he says.
The Web-savvy director first became acquainted with the Chicks
while capturing online footage of Strait's cross-country concert.
For eight weeks, the trio opened for the show.
The Chicks were impressed with Bill Young's 15-year background
in music marketing, Farbstein says, and he was taken with
their energy and personality.
"We're trying to capture that essence in a digital form on
the Internet," he explains.
To accomplish the task, Farbstein's team collaborated with
the band and then spent about 90 days building the site. The
finished product will feature not just chats and regular Chicks
updates, but samples of songs from "Fly" and ways for fans
to vote for favorite tunes, too.
"I'm sure we'll be working up until the last minute," Farbstein
says. "It's going to be a lot of fun -- just like the girls."