1988 Prototype
U.s original prototype had a newsy feel, only a splash of color and some really serious stories that were reprinted from campus newspapers: the Len Bias tragedy, a business school exposé and all-nighter survival tips.

Sporting a new tag-line "College from the Inside Out," U. proves that old news is still news with the first of many articles on campus crime.

The tag-line bites the dust, but U.'s circulation appears on the cover as 1.425 million.U. takes a look at the rise of hip-hop and rap, along with prof-student dating and TA's who have trouble communicating in English.

U. lightens up with articles on beer-drinking games and road trips and adds a random color photo of a juggler.

U. changes its logo, redesigns its look and shrinks from its original 11" x 16 1/2" size to a more manageable 10" x 12." The cover story shows that political correctness was already a problem in '91.

In its last year as a newspaper, U. adds an entertainment section called "In" and ponders drinking on campus.

U. scraps the newspaper moniker, drops the reprints in favor of articles written specifically for U. and goes hip with its new name and updated look, which includes a four-color cover. Circulation jumps to 1.5 million.

In its first annual technology issue, U. focuses at student filmmakers, musicians and writers, as well as the art of cyberdating.

U. offers job-hunting advice to graduating seniors who are looking at a scary job market, plus some unusual money-making tips for students who won't be graduating.

U. is named a finalist for a Maggie Award (one of those magazine industry things) for its quickies column, which highlghts weird and wacky happenings on campus. In this issue, U.'s ultimate Quickie of the Year.

U. is distributed nationally at more than 300 campuses nationwide. Each issue features the work of 30 to 50 college journalists, photographers and illustrators.

U. gets official when it wins a Folio: Editorial Excellence Award in the "Youth" category.

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