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 Bachelor Degree in Business Administration

Westwood's Online Bachelor degree in Business Administration offers a concentration in either Marketing and Sales or Accounting. The concentration in Marketing and Sales provides additional focus on the latest principles and technologies for today's high-tech business environment, including courses in areas such as e-commerce, consumer behavior, and market research. This concentration helps prepare students who wish to focus on career opportunities in such dynamic areas as sales, distribution, advertising, marketing research, retailing, new product development and marketing. The concentration in Accounting provides additional focus on the principles and industry-relevant technology for those wishing to enter positions in the accounting, information systems, and management analysis areas of business.

 Online Degree Highlights: Marketing and Sales
The Online Bachelor of Science in Business Administration with a Concentration in Marketing and Sales equips students with business skills necessary to advance in the field of marketing and sales. In addition, the combination of management and general education courses in the program help students apply skills in general management, critical thinking, logic, communication, and problem solving to workplace challenges. This program also includes critical marketing and sales courses that cover such topics as consumer behavior, marketing research, professional selling, and internet marketing and sales. The Bachelor of Science in Business Administration with a Concentration in Marketing and Sales prepares students for entry-level positions in the field such as marketing specialist, market research analyst, account representative, and customer service specialist.
POTENTIAL CAREER PATHS
  • Market Research Analyst
  • Marketing Analyst
  • Advertising Specialist
  • Public Relations Specialist
  • Customer Service Representative
  • Sales Representative
  • Sales Administrator
  • Account Representative

 Online Degree Highlights: Accounting
The Online Bachelor of Science in Business Administration with a Concentration in Accounting equips students with business and financial skills necessary to advance in the field of Accounting. In addition, the combination of management and general education courses in the program help students apply skills in general management, critical thinking, logic, communication, and problem solving to workplace challenges. This program also includes critical courses that cover such topics as cost accounting, financial accounting, auditing, and financial reporting. This degree prepares students for entry-level positions in the field such as accounts payable manager, cost estimator, payroll administrator, or loan and credit counselor.
POTENTIAL CAREER PATHS
  • Accounts Payable / Accounts Receivable
  • Payroll Administrator
  • Customer Account Representative
  • Insurance Underwriter
  • Credit Clerk / Accounting Clerk
  • Information Systems Specialist
  • Cost Estimator
  • Assistant Accountant
  • Purchasing Specialist